October 16, 2011
As you may have seen, BOA and Netflix have both received unwanted publicity for recent changes in their fees and pricing. Their actions help illustrate a couple things every company should consider. Are you listening to what your customers are telling you? Have you considered all the risks and rewards of being “the first to act” in your market or industry?
Below are the stories on BOA and Netflix. You can decide how well they are doing with these issues.